GreenCrate
Greencrate is an organic produce delivery app and marketplace set to launch in 2022.
Greencrate’s founder wanted to expand his wholesale farm operation into a consumer brand that resonated with health-conscious customers in California. Together with Megan Anderson (UX @Google), we developed a brand identity that was bright, simple and centered around the experience of picking produce for your home.
The end result was a desktop and mobile experience, and a localized content strategy that will engage local shoppers.